20 Topics on Consumer Behavior for a Critical Thinking Essay

20 Topics on Consumer Behavior for a Critical Thinking Essay Thinking critically about consumer behavior and producing a strong essay on the subject is a tough challenge. It involves studying marketing principles, human psychology and the complex attitudes which influence buyer decisions. However, the challenging factor multiplies if you had left things up to the last minute. As a result, the simple task of coming up with a title for your essay will be problematic. Do not worry though; the following lines are here to help. Here is a list of 20 topics which will help you write a great critical thinking essay on consumer behavior. You can use these as is or merge two inter-related ones if you think you can do them justice. You can also use these 20 titles for inspiration and come up with your own unique topic. Using Unorthodox Marketing Channels in Brand Building Relying on Celebrity Endorsement as a Marketing Strategy A Comparative Analysis of the Buying Habits of Men and Women Building Brand Loyalty: Challenges, Theories and Success Stories Psychological Factors Which Influence Consumer Choice How Studying Consumer Behavior Can Help Companies Predict Future Trends The Challenges and Opportunities Presented by Today’s Constantly Evolving Markets Understanding the Digitally Hyper-Connected Generation Z Consumers How the Internet Changed Consumer Behavior Cultural Diversity and Consumer Behavior: Highlighting the Impact and Major Concerns The Differences and Similarities of B2B and B2C Marketing The Emergence and Importance of Brand Personalities Important Factors to Consider When Creating Advertising Campaigns The Role of Personality Variables in a Consumer’s Buying Decisions Analysis of Strategies Used to Alter Consumer Attitudes The Growing Impact of Internet Marketing on Consumer Behavior The Impact of a Store’s Environment on Consumer Behavior The Era of Adaptive Customer Experience: How Relevancy and Personalization of Buying Experience Helps Build Brand Loyalty Regaining Consumer Trust after Business Disasters: The Lessons Learned from Businesses The Role of Consumer Insights in Making Marketing More Effective A word of advice: these topics have a broad scope. Though it would have been much easier for us to come up with narrow topics, we focused on broader perspectives to easily customize each topic. To effectively narrow down the scope: Focus on a specific impact factor. Narrow down according to a company. Restrict your topic to a particular country or region. Focus on one population generation. Sample Critical Thinking Essay: The Impact of a Store’s Environment on Consumer Behavior Not long ago, consumers used to focus simply on products functions or attributes before selecting a place to shop at. This has changed recently as now consumers demand added beneficial elements. This is especially true considering the fact that today’s buyers understand how much brands need their businesses. One aspect which they desire the most is a pleasant atmosphere as they shop. Realizing this growing demand, today’s retailers are working harder than ever to integrate convenience into their stores’ surroundings and to ensure huge spaces that spare consumers from feeling stuck or confined as they shop. By definition, atmosphere is a term used to explain consumers’ feelings towards the shopping experience. It can also be described as a design which produces emotional effects on the buyer, enhancing their purchasing probability. Based on these definitions, it is safe to say that an attractive and impressive atmosphere has the power to create an enjoyable experience among consumers, positively affecting their buying decisions and incurring retailers more revenue. There are a set of factors which contribute to the effectiveness of a retail store’s atmosphere. A majority, if not all, should be present to ensure consumers a good shopping experience and keep them captivated enough to come back for more in the future. First off, cleanliness is vital for the atmosphere of the store. Customers are bound to create negative word of mouth if they notice even the slightest speck on product displays or floors. This is because cleanliness of outlets portrays a brand’s dedication to comfort and luxury. Music is another factor that can make or break a retail store’s atmosphere. The sounds can impact consumers’ conscious and unconscious decisions. Styles and tempos of music can influence consumers to buy more at retail outlets. Moreover, pleasant music can lengthen consumption time whereas loud music will drive them away. As music selections and their sound levels differ based on gender as well, stores need to put much thought into what they play in order to ensure buyers of a great environment. Appearances are also taken into consideration while shopping in traditional stores. Contributing to this factor are lighting, colors used, and displays/layout. Lighting goes beyond highlighting products to generating excitement and positively impacting consumer purchasing behavior. Consumers tend to touch products when good lighting shines on them to assess quality. Color is also important for building feelings and affecting consumer attitudes as it has the power to stimulate memories, thoughts, and experiences. For instance, red tends to portray negativity and tension, which is why it is hardly used in comparison with greens and blues. Finally, products are displayed in a way that attracts customers to make impulse purchases. In fact, design and display of products contribute one fourth sales of the outlets. Unfortunately, not many store owners understand the value of the atmosphere and its impact on consumer behavior. As a result, they remain stagnant and refuse to change. On the other hand, some stores make wrong decisions that cost them their clientele. Therefore, this is one aspect that needs to be tackled with care so that stores can truly reap benefits. Of course, you can come up with a better essay since you understand the subject well and have your instructor’s guidelines in mind. So, go on and write a  critical thinking essay before your deadline. References: Peterson, H. (2016). Millennials Are Old News - Here’s Everything You Should Know About Generation Z. Business Insider. Retrieved 26 March 2016, from businessinsider.com/generation-z-spending-habits-2014-6 Priest, J., Carter, S., Statt, D. (2016). Consumer Behaviour (1st ed.). Edinburgh: Edinburgh Business School. Retrieved from https://www.ebsglobal.net/EBS/media/EBS/PDFs/Consumer-Behaviour-Course-Taster.pdf Solomon, M. (1999). Consumer behaviour. Upper Saddle River, N.J.: Prentice Hall. Yarrow, K. Decoding the new consumer mind. Schiffman, L.G. (1993), Consumer Behaviour, Prentice Hall International, London. Schwartz, Barry (2004), The Paradox of Choice: Why More Is Less, Ecco, New York. Elizabeth A. Minton, Lynn R. Khale (2014). Belief Systems, Religion, and Behavioural Economics. New York: Business Expert Press LLC.ISBN 978-1-60649-704-3. 5 Things Every Marketer Should Know About Mobile Commerce. (2016). comScore, Inc. Retrieved 28 March 2016, from https://www.comscore.com/esl/Insights/Blog/5-Things-Every-Marketer-Should-Know-About-Mobile-Commerce Nielsen,. (2016). The Mobile Consumer-A Global Snapshot. Nielsen. Retrieved from nielsen.com/content/dam/corporate/us/en/reports-downloads/2013%20Reports/Mobile-Consumer-Report-2013.pdf Sorofman, J., Polk, J., Newbold-Knipp, K. (2016). Digital Commerce Primer for 2016. Gartner.com. Retrieved 28 March 2016, from https://www.gartner.com/doc/3189320/digital-commerce-primer-

Hamlet Speech Essays

Hamlet Speech Essays Hamlet Speech Essay Hamlet Speech Essay The tragedy of Hamlet follows the story of Hamlet of Denmark and the path he takes to revenging of his murdered father. The play was first performed as early 1607 and is still performed widely today. The fact that it is still performed today can be put down to the universality of the themes and issues of the plot. For my production, I have chosen to keep a traditional setting in order to emphasise the universality of the play. By leaving the setting unchanged, it allows a modern audience to fully appreciate the relevance of issues from and Elizabethan era, and the way in which they relate to the current day. The universality of Hamlet is emphasised by Kenneth Brannagh who, in an introduction to Hamlet, discusses the fact that ‘many of the lines from Hamlet are in our everyday speech’ and have become second nature to be used. The start of the play is one of the most pivotal scenes for my production. In this scene I chose to explore the rapid movement from Old King Hamlet’s funeral to the wedding as well as Hamlet’s separation from the rest of the characters as this allows for a good background to the events to follow in the play. Similarly to Zefferelli’s version of Hamlet, I chose to have the play start with the funeral of Old King Hamlet. In my production I start with Gertrude lamenting most extravagantly, wailing and throwing herself upon the grave of her late husband in a pale white dress. This scene would be instantly followed by Gertrude, in the same white dress, marrying Claudius. By keeping Gertrude in the same costume, the rapid change can be observed by the audience, and allows them to understand Hamlet’s anger towards his mother’s hasty decision to forget her husband and marry his brother. : In this scene the separation Hamlet creates for himself from the rest of the characters is important. â€Å"A little more than kin, and less than kind† displays Hamlet’s obvious desire to be disassociated. To stage this, I plan to have Hamlet physically separated from the rest of the characters on stage: symbolising his mental and moral separation. Similarly to Brannagh’s production, Hamlet should be wearing black, while the rest of the court, including Claudius and Gertrude are wearing colourful costumes. This also creates an obvious visual point of difference and separation between Hamlet and the rest of the characters on stage. Hamlet sees the people of the court as pretentious so this wedding scene would be performed in an exaggerated, melodramatic way by the members of the court, contrasting with a subdued, introspective style adopted by Hamlet. One of the main thematic concerns of this play is verisimilitude. Many of the characters develop a two-faced nature, creating a conflict between appearances versus reality. This is seen primarily in the character of Hamlet. He chooses to assume ‘an antic disposition’ in order hide is true self from others. In doing this, Canadian university lecturer Ian Johnson says that Hamlet â€Å"uses his famous â€Å"wit† to erect a defensive barrier between himself and others and at times to lash out cruelly at them†. This is often seen in the text when Hamlet puns and makes comments that are not understood by the people he is conversing with. For example, in Act 2 Scene 2, Hamlet has a conversation with Polonius in which he states ‘Then I would you a so honest a man. ’ making reference to the duplicitous nature of Polonius’ character, without his knowledge. It is argued amongst many that Hamlet truly is mad. However, the idea that madness is a cover behind which Hamlet hides, is more convincing. For example, in Act2 scene 2 we see the shift between Hamlet pretending to be mad and the reasoned persona he reveals when he removes his mask. In their conversation Polonius believes Hamlet to be mad, but as Polonius is leaving Hamlet remarks about â€Å"these tedious old fools†, revealing himself to be a sane. Also in that scene Hamlet warns Rosencrantz and Guildenstern, although they fail to understand, that he is not as mad as they think he is when he states â€Å"I am but mad north-north-west: when the wind is southerly I know a hawk from a handsaw†. In my production, Hamlet’s pretence of madness can be portrayed through Hamlet adopting a different, more fluid physical characterisation, a different vocal characterisation such as a change of pitch, or an affectation such as a laugh. The characters of Rosencrantz and Guildenstern also create a conflict between appearances versus reality, as they do the bidding of Claudius whilst holding up the pretence of being Hamlet’s trusted friends. In my production, to visually show this, Rosencrantz and Guildenstern would be equipped with masks that they would wear when talking to Hamlet, and take off when talking to Claudius. This ‘changing of faces’ highlights to the audience the verisimilitude of the characters. Another major thematic concern of Hamlet is Mortality. Death is a fundamental element in Elizabethan tragedy, notions of mortality, punishment, salvation and fate echoing through the play. Hamlet muses over death most famously in the ‘to be or not to be’ soliloquy. He focuses on intellectually evaluating the very nature of death itself, to philosophically ponder the connections between sleep and death, which reflected the religious beliefs prevalent at the time, as death was considered a sleep before God’s restoration to life. ‘To sleep: perchance to dream:- ay there’s the rub.. For in that sleep of death what dreams may come. ’ Francesa Bugliani describes this soliloquy as ‘a deliberation on the conflict between reason and passion. ’ as Hamlet struggles with whether it is nobler to live in misery or to take steps to put an end to such sorrows. In the Kenneth Brannagh production of Hamlet, Brannagh discusses the use of the hall mirrors in order to create a sense of paranoia and allowing the characters to reflect about themselves, looking at themselves. The ‘to be or not to be’ soliloquy was presented in front of such a mirror, allowing hamlet to literally talk to himself and reflect on his intentions. In my production, I chose to have this pivotal scene to be set similarly to that of Kenneth Brannagh’s, with Hamlet soliloquising to a mirror, allowing the audience to see two Hamlets, displaying the moral dilemma Hamlet is experiencing, and how he is torn between two decisions. This also furthers the idea of verisimilitude as even though the refection in the mirror shows an identical replica of Hamlet, what is within the person cannot be seen. In conclusion, the tragedy of Hamlet’s universal appeal is evident through the thematic concerns it displays. Through my traditional production of it, I believe the modern audience will be able to make clear connections with the issues presented and create meaning for themselves in doing so.